The purpose of this study was to analyse and investigate the relationship of Free Cash Flow, Growth, Market to Book Value, Profitability, Leverage to Dividend Payout Ratio. Study conducted in manufacturing industries which has listed in Indonesian Stock Exchange from 2016 until 2018. Population used in this research is manufacturing industries which has listed in Indonesian Stock Exchange from 2016 until 2018. The sampling method that been used in this study is purposive sampling, and acquired result 51 samples of manufacturing companies that been tested. Method that been used in this study is multiple linear regression. The result of this study shows Market to Book Value dan Return on Assets variables has significantly positive relationship to Dividend Payout Ratio. Growth Sales has significantly negative relationship to Dividend Payout Ratio. Free Cash Flow and Debt to Equity Ratio variables has positive relationship but insignificant to Dividend Payout Ratio.
ABSTRACT The iPrice ranking shows that during the period Q2 2019 to Q2 2020 Dana was ranked third in the number of monthly active users, which was below OVO and GoPay. Brand Loyalty reflects customer loyalty to a particular brand. This study aims to determine the effect of brand image, brand experience, brand trust, and brand satisfaction on Brand Loyalty of DANA users in Semarang City. The variables used in this study are brand image, brand experience, brand trust, and brand satisfaction as independent variables and brand loyalty as the dependent variable. The population used in this study were DANA users in the city of Semarang. The number of samples used in the study were 100 respondents. The sampling method in this study used a nonprobability sampling method with a purposive sampling technique. In addition, the data collection method was carried out using a questionnaire which was then analyzed using the Statistical Package for Social Sciences (SPSS). The results of this study indicate that brand image, brand experience, brand trust, and brand satisfaction have a positive and significant effect on brand loyalty of DANA users in Semarang City.
The development of the internet in the world is getting wider so that many companies are trying to create products and services to meet people's wants and needs. Companies must create new marketing strategies in order to survive and attract larger consumers. This study aims to determine the effect of service quality, perceived value, and perceived usefulness on continuance intention with customer satisfaction as an intervening variable. The population in this study were users of the OVO digital wallet (e-Wallet) who had used OVO to make purchase transactions. The number of samples used were 160 respondents and were selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this research is the AMOS program. The results of this study indicate that service quality, perceived value, and perceived usefulness have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction also has a positive and significant effect on continuance intention. The process that has the most influence on increasing continuance intention on OVO digital wallets (e-Wallets) is an increase in service quality that affects customer satisfaction as a determinant of success in increasing continuance intention.
ABSTRACT This research aims to analyze the influence of packaging attributes towards consumer’s purchase intention of Emina cosmetic. There are five independent variables used in this study including packaging color, packaging design, packaging material, font style, and printed information. The dependent variable in this study is purchase intention. This study uses quantitative research. The population of this research is all consumers of Emina cosmetic in Indonesia. The sampling technique used is purposive sampling and the samples obtained were 100 respondents who met the criteria. The analytical method used in this study is multiple regression analysis. The results of this research show that packaging color, packaging design, packaging material, font style, and printed information had a positive and significant effect on purchase intention for Emina cosmetic product. By knowing the results of this research, marketers are expected to consider packaging attributes as marketing strategies that can be used to increase company sales.
The retirement wave of Baby Boomer’s is placing industry at risk of labor shortages for the next few years. This results in severe competition between companies for attracting and retaining potential young workforces to be developed as superior successors. Hence, the concept of employer brand emerges as an element of company strategy to attract and retain potential candidates from the labor market. Although many companies in Indonesia have implemented employer branding strategies to attract and retain potential workforce, there is still a limited amount of research related to this concept in Indonesia. Thus, this research aims to determine and analyze the effects of employer brand image on intent to apply for a job with work experience as a moderator among a sample of Generation Y Job Seekers. The population in this research is Diponegoro University Graduates that were seeking for employment at the time of participation. The sample consists of 105 Job Seekers. Data in this research was collected through distribution of questionnaires using non-probability sampling technique with purposive sampling methods. Each item in the questionnaire is measured by five-point likert scale. The results of this research showed that employer brand image is proved to give positive and significant effect on intent to apply for a job. In addition, the results also showed that work experience didn’t moderate the relationship between employer brand image and intent to apply.
