In the backdrop of the ‘dual carbon goal’, which aims to promote sustainable development of China, adoption of new energy vehicles (NEVs) is an important measure to help improve the environment, so it is of great significance to investigate the purchase intention of NEVs. Previous studies have established that subsidies and various product attributes could affect consumers’ purchase intention toward NEVs. As government subsidies have been on the decline in recent years, product attributes of NEVs need to be given more attention. However, there have been limited studies that quantitatively analyze the impact of product attributes of NEVs on purchase intention. Therefore, to fill this gap and help further expand the NEV market, this study investigated consumers’ adoption of NEVs empirically from the perception of product attributes. A questionnaire survey and structural equation model (SEM) were used for data collection and analysis. The results indicate that (1) both the functional and symbolic attributes of NEVs had a significant positive impact on consumers’ purchase intention; (2) both the functional and symbolic attributes of NEVs had a significant positive impact on consumers’ purchase intention through consumers’ perceived value; and (3) citizens’ environmental awareness positively moderated the relationship between products attributes and purchase intention. According to the results, to meet consumers’ needs of daily driving and self-image expression, new energy vehicle enterprises need to focus on improving the products in both functional and symbolic aspects by using various marketing strategies.
现代书院制是新时代学生教育管理和人才培养模式的改革与创新,是现代大学制度的有益探索.书院社区是课堂外最重要的育人阵地,具有思想政治教育的隐性功能.文章从国内高校"双院制"建设现状、问题、特点等入手,从思想引领、队伍建设、机制完善、服务管理等角度出发,提出完善"双院制"协同育人机制的建议,拓宽人才培养和思政教育路径,以实现"育人"与"管理"有效融合和协同,为推动青年大学生成长成才打好坚实基础.
案主自决是社会工作实务中必须遵守的原则,也是老年社会工作中较为突出的议题.文章分析独居老人的个案后发现,老年社会工作中存在案主自决与父权主义之间的伦理困境,其中社工的价值取向与老年人自身的制约是该伦理困境产生的原因,可以基于保护生命原则与最小伤害原则提出可能的解决路径.
认同理论对于构建融通中外的对外话语体系具有积极的意义.文章基于伯克的认同理论视角,探讨了在政治文献外宣翻译中如何更好地运用认同策略,发挥其在影响和说服受众方面的具体效果,以激发受众的情感共鸣,获得国际社会的支持和认可,同时向国际社会展示真正的大国形象.
鲁迅先生在《文化偏执论》一文中提出一切事情的根本在于人,开启民智,启蒙人的精神,是成为一切事情成功的根本.鲁迅先生在创作中,关心孩子和女性,关心一切被侮辱和被损害者.他弃医从文,提倡用文艺来改变人的精神、改良社会.鲁迅先生自创作伊始,就坚定地行走在启蒙与立人的路上.
