Intangible cultural heritage with distinctive ethnic characteristics,known as ICH,serves as the external manifestation of the excellent traditional culture of the Chinese nation and an essential vessel for the inheritance of rural culture.Faced with issues in the dissemination of ICH,such as media fragmentation leading to the loss of authenticity,identity deficits exacerbating the decontextualization of ICH,and value misplacement causing market chaos,the construction of digital rural scenes through digital twin technology addresses these issues by promoting authentic transmission,reshaping rural identity,and enhancing cultural inheritance.A multi-dimensional display is achieved by taking the digital presentation of ICH as the main focus and integrating the rustic cultural atmosphere with the authentic rural setting.Twinning technology empowers rural scenes,breaking through the physical space threshold of traditional ICH dissemination.It transforms the local perception of ICH,innovates the commercial models of ICH,enhances the driving forces for ICH development,and promotes the inheritance of local culture,contributing to the sustainable development of rural revitalization.
The consumption of high-quality domestic dramas represented by the main themes of the times and realistic themes plays an important role in the cultural identity of young people.The research finds that the consumption frequency of premium Chinese TV series has a significant positive impact on the cultural identity of young people at the level of cognition,emotion,behavior and socialization,and the preferences on behalf of audience"resonance"plays a complete mediating role in this relationship.Therefore,the core of the"resonance"of youth groups is to create a sense of the pulse of the times and reflect the"great events"and"true events"that contemporary youth groups care about.Entertainment consumption motivation negatively moderates the direct relationship between preferences and cultural identity in cognition,emotion,behavior and socialization,while leisure motivation negatively regulates the direct relationship between preferences and cognitive &socialized cultural identity.Profit motivation has no moderating effect on emotional and behavioral levels.It shows that contemporary youth groups have strong stability in simple patriotic feelings and cultural confidence.In the future,TV dramas can be created around the cultural identity of the youth groups at the emotional and socialized levels,so as to better obtain"resonance"with the youth groups,thus enhancing the influence of communication.
The supply of premium cultural products is the key to promoting the high-quality development of China's cultural industry.This paper builds a tripartite evolutionary game model taking local governments,enterprises and consumers as the main body,conducts simulation analysis,explores the strategy selection and game equilibrium of the participants in the supply of high-quality cultural products,and obtains the evolutionary stability strategy of the model under different situations.The results show that when the government takes the lead in adopting a strict regulation strategy or consumers take the lead in purchasing cultural products can the equilibrium strategy of Pareto optimality among the above three parties be achieved,while the enterprise takes the lead in producing high-quality cultural products cannot achieve the equilibrium strategy of Pareto optimality.In this regard,it is suggested that demand-side management should be strengthened,and the government should reduce regulatory costs or increase preferential subsidies for consumers to buy cultural products to enhance their preference for cultural products,so as to form the demand for cultural products to lead the supply of high-quality cultural products,thus achieving a higher level of dynamic equilibrium between the supply and demand of cultural products.
Based on the gravity model,the strength of the economic connection and temporal and spatial evolution characteristics of the performing arts industry in 13 prefecture-level cities in Jiangsu Province are calculated.On the whole,the economic ties of the performing arts industry form a complete network,connections between prefecture-level cities are weakened,and their connections are strong in the south and weak in the north.Locally,the intensity of economic connections in the performing arts industry varies greatly among cities.At the same time,the geographical detector is used to explore the factors leading to the temporal and spatial evolution,and the results show that the economy,population and business conditions are the main driving factors of the above evolution,and it is necessary to provide path guidance and reference for the construction and high-quality integrated development of the ecosystem in the performing arts industry from the perspectives of market demands,capital sources and policy support.
Based on the theoretical framework of media affordances,combined with the perceived value theory and satisfaction theory,this paper constructs a theoretical model of the impact of media affordances on willingness to pay.Through the investigation of college students,this paper finds that production affordances impact most significantly on improving satisfaction,social affordances have the most significant impact on improving perceived value and willingness to pay,mobile affordances provide a basic environment for users to use music streaming services,and the chain mediating effect of perceived value and satisfaction is established.It further studies the mechanism influencing college students'payment behavior for music streaming services through empirical analysis,expanding the research range of the media affordances theory.
In the context of aesthetic relations,"ugliness"is a relative concept that depends on specific historical and socio-cultural backgrounds.The current"culture of ugliness"in short videos,detaching from the traditional elite attitude,exhibits postmodern characteristics with emphasis on visual stimulation and bodily performance,which manifests social criticism,deconstruction of norms,and other traits.For one thing,it provides an entry point for societal reflection for the general public.For another,it offers opportunities for individual self-realization.Studying the"culture of ugliness"in short videos is beneficial for reevaluating the value of"ugliness"and,while maintaining moral and ethical awareness,it should be treated from a more dialectical perspective.This approach can contribute to promoting democratic communication and societal dialogue,as well as guiding mainstream values in the right direction.
In the post-Web2.0 era,content enterprises follow the traffic-driven business model,and are caught in the predicament of"chasing traffic-type hot products—low-quality content production—low user loyalty",which makes it difficult for them to obtain core competitiveness.Taking the development history of the podcast"Ritan Park"from 2016 to 2022 as an example of progressive innovation of business models,this paper uses the Grounded Theory to analyze how content enterprises can obtain sustainable development capability through business model evolution.The study found that the competitive isolation mechanism in the business model of content enterprises in the post-Web 2.0 era evolved from traffic-driven to meaning-identity-driven.Content enterprises take creators as the center,deeply develop the content production in vertical fields,and build the value identification and emotional resonance between creators and consumers through the path of circularized communication,thus forming the positive cycle system of business model of"circularized content production-loyal users'self-propagation-expansion of the scale of the user circle".
At present,with the increase of researchers and research literature,it is necessary to show the current situation and research output of the Chinese language industry.Based on the reasonable keyword retrieval and range of research objects,this paper conducts a statistical analysis of the literature in the field of language industry research in 2010-2021 from the aspects of literature growth trend,group of authors,journal category,publishing institution and research focus,which comprehensively shows the current academic community's understanding of language industry practice and theory,the depth and breadth of research,as well as the representative scholar group and academic resource distribution.At the same time,the relationship between language industry research and related research fields is explained,which helps readers to form a complete and clear understanding of the literature,researchers,research themes and the overall trend of language industry research.
The signing of RCEP provides a new development opportunity for China's cultural trade.This paper explores the trade pattern of cultural products among RCEP countries from 2011 to 2020 based on trade index and social network analysis.The results show that the dependence on cultural product trade among RCEP countries is deepening.Japan,South Korea,Singapore,Thailand and Vietnam are China's major trading partners.China has strong trade complementarity with these countries,but China's trade structure is very similar to that of New Zealand,the Philippines and other countries,which is potentially competitive.In terms of trade network relations,RCEP countries have close trade links in cultural products.China,Japan,Singapore and other countries have occupied the core position of the trade network.At the regional level,three major trade sectors have been formed,with China,Vietnam and Brunei as the core hubs.The first sector is highly cohesive and acts as a bridge in the whole trade network,while the members of the second and third sectors are in a convergence trend.In terms of spatial pattern,the trade network of cultural products has an obvious core-periphery structure,which is obviously polarized,but it shows the trend of core agglomeration.China should diversify export markets,continuously optimize the product structure,deepen trade exchanges with the third sector countries,and give full play to the leading role of core powers,thus promoting the coordinated development of RCEP countries.
Cultural consumption is an important indicator of people's livelihood and well-being.According to CGSS2015,this paper attempts to construct a regulating mediation model from the theoretical perspective of sense of gain,and then explore the relationship between cultural consumption,sense of gain and well-being.On the premise that frequency &diversity are regarded as measurement indexes of cultural consumption,the study has found that cultural consumption is positively related to the sense of gain and well-being,the sense of gain positively mediates the effect of cultural consumption on well-being.Moreover,the results also showed that subjective status identification moderates the relationship between cultural consumption and well-being as well as the mediating role of the sense of gain.The findings enrich the academic understanding of the relationship between cultural consumption and well-being,and have enlightening implications for enriching people's spiritual life.
This paper investigates the spatial distribution of tourism resources in eight cities of the Yangtze River Delta Urban Agglomeration,and classifies them into six types.Based on the POI data related to tourism resources belonging to the Yangtze River Delta Urban Agglomeration,it adopts Average Nearest Neighbor Analysis and Kernel Density Estimation method to analyze the spatial distribution features of leisure tourism resources of the above agglomeration,and then explores the tourism development potential of each city.The results show that:① Tourism resources feature a polycentric taxonomic agglomeration of"two poles and multi-centers".② The resource gathering points are distributed along the waterfront.③ The three-dimensional transportation network goes across those resource gathering points.Based on the conclusions above,this paper proposes a coordinated development plan of"two poles,three axes and five circles"for urban leisure tourism in the Yangtze River Delta.
The Song Dynasty was a peak in the communication of Chinese civilization,and its unique culture needed to be spread through media.As a tea utensil that flourished in the Song Dynasty,Jianzhan is one of the carriers of the unique communication concept of the Song Dynasty civilization,and is a symbolic representation of Chinese spiritual values,ethics,natural concepts,philosophical wisdom,etc.From the perspective of communication science,the author explores the symbolic representation,meaning,communication function and modern value of Jianzhan,so as to reveal the unique communication path of"ware to hide rites"in China.The research shows that Jianzhan spread etiquette,customs and ethics in different environmental fields in ancient times,and became a medium for self-communication and interpersonal communication in the Song Dynasty.In modern times,Jianzhan is endowed with the overseas communication function of connecting China and foreign countries,the Chinese communication function of inheriting the ritual and music culture,and the value communication function of connecting ancient and modern times.Jianzhan is playing a unique media role in inheriting the core values of Chinese civilization.
As a container for storing the achievements of human civilization,cities provide a rich sense of cultural vitality for urban subjects.The urban cultural vitality is characterized by the scene which provides diverse cultural entertainment opportunities,attracts multicultural participants,and provides various lifestyles.Based on the scene theory,this paper constructs the evaluation index system of Chinese urban cultural vitality,and then conducts the quantitative evaluation of cultural vitality on 21 megacities and super large cities.The study finds that cultural activities and diverse groups have made great contributions to the urban cultural vitality while the social environment and cultural facilities have made limited contributions,demonstrating the transformation from"construction of cultural facilities"to"scene shape urban".There are significant differences in the urban cultural vitality indexes among the above 21 cities in China,which shows different clustering levels,spatial heterogeneity and scene structures.The results have certain policy implications for exploring the way to enhance urban cultural vitality.
Grasping the policy direction of rural tourism from the framework of amenity-led development can provide a new theoretical perspective for rural tourism policies in the supply of public and market amenities.This paper selects rural tourism policies issued by relevant authorities at the central,provincial,municipal,and county-level from 2017 to 2022 as samples,constructs an amenity-led rural development framework,and analyzes the policy orientation of rural tourism.The study found that:(1)From the perspective of policy strength,rural tourism policies are densely released,with policy texts mainly consisting of notices and opinions.When the main body of policy publications is at a higher level,it is a normal situation that joint publications will be released by multiple departments.(2)From the perspective of policy contents,it revolves around the supply of public amenities,market amenities supply,and amenities cultivation policies.(3)From the perspective of policy tools,hybrid policy tools are more preferred.The central government focuses on the framework guidance for rural tourism development,while local governments balance regional flexibility and management standardization.In this regard,to speed up the building of pleasant countryside easy to live and work in,it is necessary to establish an amenity-led rural development concept,construct a policy cultivation system for amenity supply,and innovate a dynamic mechanism to initiate collective actions for amenity supply.
Taking 2006-2020 digital publishing industry policies as the research object,the paper builds a four-dimension policy evaluation system,which involves policy agencies,policy types,policy measures and policy executive strength,and analyzes the evolution laws of each dimension through the quantitative analysis of those policies.After adopting multiple linear regression,it empirically analyzes the implementation effect of China's digital publishing industry policies and gives an effective policy matching model for various departments.The findings reveal that except for the Ministry of Culture and Tourism,all institutions related to digital publishing play a significant role in promoting the development of the digital publishing industry;policies in types of notices,approaches,opinions and regulations can significantly promote the development of the digital publishing industry,while policies of other types with high assignment scores can't play a significantly positive role;financial support,laws and regulations,strategies and measures,and government procurement policies play a significant role in boosting the development of the digital publishing industry,while other policies have not yet played an ideal effect;Regarding each department's effective policy matching model,financial support and strategic planning are the most important policy measures to be selected.
Based on the samples of listed companies in China's cultural industry in 2012-2021,this paper analyzes whether cultural enterprises have achieved coordinated development between social responsibility and financial performance and the effect of innovation on their relations.The results are as follows:(1)Cultural enterprises performing social responsibility has a negative effect on financial performance.(2)Enterprises'implementation of social responsibility positively affects innovation,and innovation plays a mediating role in social responsibility and financial performance among enterprises.In other words,the relationship between the above two factors is not a conflict,but illustrates the expected performance not attained by innovation in the digital economy.(3)Although innovation does not play an intermediary role in the above two factors of state-owned cultural enterprises,it acts as a positive regulator,which helps to alleviate the conflicts between social responsibility and financial performance among the aforesaid enterprises.
Information technology represented by big data and cloud computing has brought about a fierce paradigm shift in production,and the embedding of scenes in the business context gradually deepened.The reconstruction of the relationship among people,goods and scenes has led to transformation and upgrading of the business model of physical bookstores based on logical scenes in the post-pandemic era.Most of the existing studies have discussed the scene theory as one of the ways to transform the business model of physical bookstores.There are a few articles that consider the construction of the business model of physical bookstores in all aspects from the perspective of the scene theory itself.In view of this,this paper makes innovations from the following aspects:supported by the scene theory,this paper puts forward the scenario construction model of the business model of physical bookstores from five aspects:emotional experience,user orientation,platform connectivity,community ecosystem,and scenario force configuration,and discusses the specific path of the scenario construction of the business model of physical bookstores from four aspects:user identification,experience configuration,channel integration,and deep marketing.
As an artistic phenomenon,movies carry the function of cultural dissemination and possess the characteristics of industrial clusters.The film industry is an important carrier of cultural dissemination in China.Based on the analysis of the overall trade situation of China's film industry and its trade status in major global film markets,an indicator system is constructed based on the diamond model,and grey relation analysis is used to study the factors affecting the international competitiveness of China's film industry.The results indicate that factors such as the number of legal entities in cultural and related industries above designated size,per capita disposable income of residents,and the proportion of cultural and related industries in GDP have a strong correlation with the trade competitiveness index of the Chinese film industry,while factors such as the number of art performance venues,box offices of domestic films,and the number of screens have a low correlation with the trade competitiveness index of the aforesaid film industry.In view of this,it is recommended to cultivate original enterprises as trading entities,guide the transformation and upgrading of China's film consumption market,attach importance to the cultivation of composite talents in the film industry,and thereby enhance the international competitiveness of China's film industry.
To clarify the key factors affecting visitors'willingness to purchase museum cultural and creative products(MCCP)is of great significance to accurately design MCCP and promote the creative transformation and innovative development of cultural heritage resources in museum collections.Based on the 782 questionnaires,this paper adopted cultural identity as an angle to analyze factors influencing visitors'willingness to purchase MCCP from six aspects in the four dimensions of"information acquisition","social interaction","interest identity",and"platform activities".The analysis of the full sample shows that the subjective cultural identity of"knowing and liking museum cultural IP"is not a key factor influencing visitors'willingness to purchase corresponding products.When visitors generate relevant social-cultural identity behaviors such as"sharing and recommending"and"participating in groups"in response to museum cultural IPs,they will positively increase the purchase intention of related cultural and creative products.In terms of platform activities,visitors'"willingness to participate in activities related to museum cultural IP"does not affect their purchase intentions of museum cultural products,while the"number of museum visits"even has a negative effect on their purchase intentions.The heterogeneity analysis shows that the youth group is more likely to be influenced by related circles,but tends to buy new and unique MCCP;groups excluding young people have relatively stable consumption habits and are more likely to emotionally identify with the cultural IP through frequent participation in activities,thus forming consumption stickiness.Compared with those with primary and secondary education,those with higher education"participating in museum-related cultural IP activities"can significantly stimulate their identification with museum culture and then strengthen their willingness to purchase MCCP;compared with the low-income group,the high-income group will be more willing to purchase MCCP as long as they participate in museum-related cultural IP activities.
In order to explore the mystery of Chinese residents'"limited participation"in the art market,and further optimize household art asset allocation,the paper,based on the 2019 China Household Finance Survey(CHFS)data,constructs Probit,Tobit and mediating effect test models to study the impact of financial literacy on household art asset allocation and its mechanism.The empirical results show that:the improvement of financial literacy has a significant positive impact on the ownership and proportion of household art assets;And this kind of influence has heterogeneity when it comes to families with different incomes in different areas;Further mechanism tests show that financial literacy promotes household art asset allocation by increasing risk preference and household income.According to the above conclusions,the paper finally puts forward a series of policy recommendations from the perspective of improving residents'financial literacy,upgrading the art market governance system and guiding residents to reasonably allocate art assets.
