职业教育思政课与专业课程深度融合是职业教育人才培养质量提升的前提和基础.课堂教学是课程思政的主渠道,推进课程思政建设,能够使德育与智育相统一,更好地落实立德树人的根本任务.HTML5课程将教书育人的理念贯穿教学全过程,构建起“三位一体”的课程思政教学模式:优化教学内容,以内容为载体,将与思政教育有关的案例融入专业教学中;创新教学方法,以形式为手段,将学生思想教育有机融入到专业课程中;改革评价方式,以考核为引导,对学生进行思想上潜移默化的渗透,提高育人效果.

第二代认知科学的迅速发展使语言学家对隐喻与幽默的研究突破了单纯的语言范畴,深入对隐喻和幽默的内在机制——概念合成的研究.幽默与隐喻的关系极为密切.本文从认知语言学视角下的概念隐喻理论对言语的幽默性进行探讨,言语幽默大多是利用结构、方位、实体这三种隐喻机制产生幽默效应.

建立一个多元的、动态的、开放的内部质量保证体系,提高教育教学质量,确保人才培养目标的最终实现,成为当前高职院校迫切需要解决的问题.浙江纺织服装职业技术学院经过多年探索,建立了“政府、企业、学校、学生”四方共同参与的教学质量督导监控体系,形成了市、校、院三级教学督导“分工明确、上下联动、齐抓共管、各有侧重”的工作机制,以“二级督导、教师、学生信息员、社会信息”四大教学质量信息采集、诊断和反馈系统,构建起教学工作过程监控和教学质量关键指标目标监控的“双线并行”质量诊断与改进体系,对课堂质量、教师教学、学生学习、师资建设、教学资源、设备条件进行常态化的诊断分析,促使学院教风学风不断改进,部门工作作风和各类条件不断改善,为高职院校内部质量保证体系的构建做出了有益的探索.

高技能创新人才是当代社会经济发展不可或缺的新型复合型人才,必需具有扎实的理论基础,优秀的实践能力,过硬的心理素质和与时俱进的创新思维.浙江纺织服装职业技术学院从培养方案入手进行顶层设计,构建"三分式"教学模式和"四平台菜单式"课程体系,为学生成长成才提供了多元选择途径.在此基础上,针对高技能创新人才进行专项培养,确立起高职卓越人才的培养规格,设计并创新实践了"双主体、多平台、滚动式"卓越创新人才培养模式.继而辅之以课外搭建的各类实战创新创业平台,培养一批"宽视野、强实践、能创新"的高职卓越人才.

本文以《新华成语词典(第2版)》为语料,统计汉语多义成语的数量,分析汉语多义成语义项之间的关系,从共时、历时角度探析汉语多义成语产生的原因,以展现汉语多义成语语义的现状,挖掘内在规律.对多义成语进行考察和研究,不仅有利于成语语义的动态描写和掌握,更便于我们规范化使用成语,营造良好的文化氛围.

提升教学质量是高职院校人才培养的永恒主题,课堂教学是体现高职教学质量与水平的重要载体.传统的课堂教学质量评价体系缺乏科学性和整体性,难以与现行的教学方式相适应.在"互联网+"时代,构建大数据信息共享平台,对课堂教学评价进行多元化、多维度的挖掘和分析,建立教学质量预警机制,加强课堂反馈,提高教学效果,为高职院校教学管理提供决策的依据,意义重大.

根据教育部关于教学工作诊断改进的文件精神,浙江纺织服装职业技术学校构建了"一中心、三平台、五纵五横"的内部质量诊断改进体系,确立目标链,建设"二级教学单位、部门服务管理、专业、课程、师资队伍、学生全面发展"质量标准,实施动态监测信息数据,定期开展社会调查,按照"8"字型质量改进循环模式,多层面、多维度进行过程监控,形成政府与行业企业共同参与、学校与社会有机结合的有效评价诊断机制,促使学校教风、学风、工作作风的不断改进和办学质量的不断提高.

结合浙江纺织服装职业技术学院的教学实践,对高职院校“卓越技师”人才培养模式进行了探讨.论证了“四双并举”校企联合高职卓越人才培养模式,“两标准、四矩阵课程结构、三维度评价指标、个性化培养方案”的高职卓越人才培养体系,“五化融合”交互支撑的高职卓越人才培养途径.分析了这一模式所解决的教学问题和创新之处.

豫剧作为一种民间艺术形式，其唱词在方言语音的调配、押韵方式的选择以及拟声词的使用方面具有鲜明的地方戏曲特色。方言陈述，直白易懂；一韵到底，韵情相连；摹音贴切，旋律生动。这些丰富的语音表达手段是豫剧流传三百多年、经久不衰的艺术源泉。

随着社会市场经济的日益发展,高职院校学生的基础差异、个体差异和需求差异愈益明显和体现,单一模式、同一要求"一刀切"的课程体系和教学模式已不能适应新形势下的新要求.浙江纺织服装职业技术学院构建的以课堂教学创新为导向的"分层教学、分流培养、分类成才"的三分式教学模式便是针对不同专业特色,不同学生需求,因材施教,实施差别化教育,促使学生人人成才的有益探索.

Cultivating the excellent technicians is an important long-term development program in China’s higher education. It aims to develop varied innovative talents to meet the needs of the economic and social progress. Vocational colleges, a special part of higher learning, should also implement the excellent technicians program in line with the national vocational education reform. This paper is to investigate and explore training objectives, standards, modes and approaches to cultivate top professionals at vocational colleges.

广告语言是广告的核心，修辞手段的运用不仅能够提高广告语言的表达效果，而且可以促进广告宣传功能的实现。宁波市房地产广告中大量运用双关、对偶、仿拟、反复等辞格，着意选择富有表现力的音趣、形趣等亚辞格，有效地增强了广告修辞文本的美学效果。此外，充分利用阅读者的想象心理机制，运用语言符号建构出特定的修辞幻象，亦是宁波房地产广告取得成功的关键。

Talents training mode is the key factor in determining the quality of personnel training.Facing with the requirements of industrial transformation and upgrading,cooperation between schools and enterprises and order training is the important carrier to achieve win-win-win among schools,businesses,and students.We implement the order talent training according to requirement,school and enterprise establish training objectives and build and implement training goal together,and work together to build double-teams,teaching contents closer to the production needs,and realize the integration of course study and post work content.

As a popular art,pop songs have become an indispensable part of people's spiritual and cultural life.Their lyric language art plays a very important role in displaying their impact.Beautiful melody,harmonious rhythm,and cadenced tone form the musical beauty characteristic of lyrics.Modal particles,reduplicated words,classical poetry and Chinese and English words are widely used,thus making what is conveyed in lyrics meticulous and emotional;defamiliarization devices such as flexible use of parts of speech,unique collocation and complication of syntactic constituent highlight the focus of lyrics and bring about the experience of novelty and peculiarity.And diverse rhetorical devices such as metaphor,analogy and metonymy make lyrics lively and easy to sing,presenting songs' unique artistic charm.

Nowadays there exist some problems in humanistic attainment of students in Ningbo vocational and technical colleges:these students have not lofty ideals and their humanistic spirits are lost;their human dignity is not sound and their psychology is fragile and their ability of judgment is weak;they lack sense of vocational morality and their law awareness is faint;their oral or written expression is not clear or concise and their ability of communication and cooperation is also weak.In view of this situation,this paper put forward a project which includes the following aspects:basic theories and knowledge should be taught to freshmen,relatively difficult theories should be taught and more practice activities should be carried out in the sophomore year,professional abilities education and practice activities should be emphasized in junior year,and additionally,ethics education,vocational quality education,physical and mental health education should be aimed at all students in vocational & technical colleges in Ningbo.

针对宁波市高职院校学生人文素养普遍较低的现状,从纵向和横向两个维度拟定了一套提升人文素质教育的具体方案。纵向上,大一进行基本理论和基础知识教育;大二深化理论教育,强化实践活动;大三围绕从事未来职业需要的实际能力这一主线开展教育和实践活动,培养学生做受企业最欢迎的人。横向上,针对道德素质教育实施三大工程;针对职业素质教育构筑三大平台;针对健康素质教育开展三大活动。

本文拟从语用学和社会心理学的角度对各种车尾警示语流行的原因及其折射出的当下人的一些心理特征进行探析。

Dialect is a variant of language.It is not only a tool for communication but also a carrier of culture.The social titles in Ningbo dialect reproduce the unique local traditional culture of commerce and diet.They refract a lively world of humanities in Ningbo.Two styles of rhetoric such as metonymy and metaphor as well as vivid language are used to achieve the result of veiled and sarcastic meanings,represent humors,tender and gentle character of Ningbo natives,and reflect the introverted aesthetic psychology of the Chinese.

As a kind of social dialects,the campus popular words have included various ways of language expression which display the particular mental attitudes and value orientation of current college students,i.e.,the attitude of inheriting tradition and promoting culture,the spirit of advocating democracy and criticism,and the condition of flippancy,impulsiveness and contradiction,which reflects the multi-dimensional prospect of the ideology and life condition of current college students.

本文从模因论角度盘点了2009年网络流行语,认为模因是2009年网络流行语产生的重要方式,其中表现型语言模因更是2009年流行语产生的流行方式.